Headlines > News > Buzz Aldrin Announces that the only way to go is up with the diet 7up free ticket to space sweepstakes

Buzz Aldrin Announces that the only way to go is up with the diet 7up free ticket to space sweepstakes

Published by Sigurd De Keyser on Wed May 25, 2005 11:12 pm
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X PRIZE Press Release: Diet 7UP—Lighter Refreshment That Won’t Weigh You Down Launches “Out of this World” Promotion with First TV Commercial Shot in Zero-Gravity.

PLANO, TEXAS, May 25, 2005 – Famed astronaut Buzz Aldrin announced today that the next time you reach UP for a can of Diet 7UP, newly reformulated with SPLENDA® Brand Sweetener, you could be reaching for the stars. In partnership with the X PRIZE Foundation, creators of the $10 million ANSARI X PRIZE, the Diet 7UP Free Ticket to Space sweepstakes takes off this week on www.7UP.com. The sweepstakes will run through August 31, 2005 and will award one lucky consumer the chance to fly to the edge of space on an FAA-approved commercial space flight.

The sweepstakes is supported by a groundbreaking national TV ad campaign filmed in an authentic zero-gravity environment, aboard G-Force One™– a plane that simulates the unique experience of weightlessness. The ad, created by Young & Rubicam, will debut on June 13th to introduce the light and refreshing taste of Diet 7UP sweetened with SPLENDA® Brand Sweetener – a taste that won’t weigh you down.

“Ever since Neil Armstrong and I first landed on the moon more than thirty years ago, everyday Americans have dreamed of going UP into space,” said Aldrin, who next week will come out with his first illustrated book, Reaching for the Moon, a story chronicling his lifelong dream of space travel. “Through the Free Ticket to Space sweepstakes, Diet 7UP and the X PRIZE Foundation will make one person’s dream come true while spreading the word to everyone that personal space flight is not light years away.”

The X PRIZE Foundation changed the way the world looked at space travel by introducing the ANSARI X PRIZE. Following in the footsteps of more than 100 aviation prizes offered between 1905 and 1935 that led to the development of today’s multibillion dollar commercial aviation industry, the ANSARI X PRIZE awarded the Mojave Aerospace Ventures team $10 million in October 2004 for SpaceShipOne – the first private spaceship to successfully fly into suborbital space on two consecutive flights within two weeks.

“The personal spaceflight industry took a giant leap forward thanks to the ANSARI X Prize and the support of private enterprise,” said Peter H. Diamandis, Chairman and Founder of the X PRIZE Foundation. “Partnerships with companies such as Diet 7UP help us to continue making radical breakthroughs in space and other technologies.”

“Sixty percent of Americans have said if given the chance, they would be interested in going UP into space,” said Randy Gier, Chief Marketing Officer, Cadbury Schweppes Americas Beverages. “At 7 UP, we’re excited to be on the forefront of making dreams come true.”

Consumers interested in experiencing one of the first suborbital space flights can enter for a chance to win the Diet 7UP Free Ticket to Space sweepstakes by logging onto www.7UP.com clicking on the “First Free Ticket to Space” banner, and entering the code found on specially marked packages of Diet 7UP. The Grand Prize winner will be announced in October and the space flight is expected to take place on or before December 31, 2009.

No purchase necessary. For more information, free game piece, and a complete set of rules for the Diet 7UP Free Ticket to Space sweepstakes, visit www.7UP.com.

About 7UP

7UP, the original UNCOLA, is a leading brand in the beverage portfolio of Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes 7UP, Dr Pepper, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Slush Puppie frozen drinks, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-Hoo, Orangina, I.B.C. Root Beer, Stewarts, Nantucket Nectars and other well-known consumer brands. For additional information on Cadbury Schweppes and its products, visit www.cadburyschweppes.com.

About the X PRIZE Foundation

The X PRIZE Foundation (www.xprize.org) is a non-profit (501c3) educational foundation created to foster radical breakthroughs in space and other technologies for the benefit of humankind. Founded in 1996, the Foundation captured world headlines on October 4, 2004 when it awarded the $10 million ANSARI X PRIZE to Mojave Aerospace Ventures (Burt Rutan and Paul Allen) for the flight of SpaceShipOne. The team captured the largest prize in history for making two flights to 100 km within two weeks with a spaceship capable of carrying three adults. By offering prizes to create a radical breakthrough, the X PRIZE stimulated competition among the world’s most talented entrepreneurs and rocket experts and leveraged investment to create a new generation of space transportation that will one day support personal spaceflight in a robust space tourism market. In partnership with the state of New Mexico, the X PRIZE Foundation is producing the X PRIZE CUP, an annual expo and space-related competitions that will enable the general public to view and participate in spaceflight activities. The Countdown to the X PRIZE CUP begins October 7-9, 2005 in Southern New Mexico. For additional information on the X PRIZE and X PRIZE CUP, visit the web at www.xprize.org or contact Ian Murphy at press@xprize.org.

About Buzz Aldrin

On July 20, 1969, Apollo 11 astronauts Buzz Aldrin and Neil Armstrong landed their Lunar Module on the moon’s Sea of Tranquility and became the first two humans to walk on the moon. This unprecedented heroic endeavor was witnessed by the largest worldwide television audience in history. He was presented the Presidential Medal of Freedom, the highest honor amongst over 50 other distinguished awards and medals from the United States and numerous other countries. Since retiring from NASA, the Air Force, and his position as Commander of the Test Pilot School at Edwards Air Force Base, Dr. Aldrin has remained at the forefront of efforts to ensure a continued leading role for America in manned space exploration. To advance his lifelong commitment to venturing outward in space, he founded his rocket design company, Starcraft Boosters, Inc., and the ShareSpace Foundation, a nonprofit organization devoted to opening the doors to space tourism for all people. For more information on Buzz Aldrin, visit www.BuzzAldrin.com.

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