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7 UP to Offer Free Space Flight

Published by Sigurd De Keyser on Mon Oct 4, 2004 7:35 pm
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chabot imageSpace.com: Lemon-lime beverage, 7 UP, the official soft drink of the Ansari X Prize, announced Monday plans to offer consumers the first free ticket into space. The announcement followed the win by SpaceShipOne of the $10 million competition.

“At 7 UP, we want to make space travel a reality for everyone, not just for millionaires,” Randy Gier, EVP/CMO of Cadbury Schweppes Americas Beverages, the beverage’s parent company, said in a press release. “7 UP applauds the success of the X PRIZE and the notion that the only way to go is UP when it comes to the future of space travel. We are very proud and excited to be the very first to help bring free space travel into the reach of everyone.”

“The best way to predict the future is to create it yourself,” said Dr. Peter H. Diamandis, Chairman and Founder of the X PRIZE Foundation. “My mission and that of the X PRIZE Foundation has been to create a future in which all of us can travel into space. Our goal is to create the personal spaceflight revolution in partnership with innovative companies like 7 UP. Together we are making space travel accessible to the average citizen.”

Details of 7 UP’s first free ticket into space will be unveiled in 2005.

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