The Prize: Suborbital Spaceflight

Rocketplane XP will be on the cover of Popular Science's August issue according to the article's author, Michael Belfiore:
http://michaelbelfiore.com/blog/2006/05/rocketplane-makes-popscis-august-cover.html

Rocketplane XP is a converted Learjet that will fly to 100 km (62 miles). At this point you can see from the Mississippi Valley to the Rockies to the Gulf. You experience about four minutes of zero G. You get the best roller coaster ride open to the public in the entire world. When you return, you get astronaut wings. Early customers will be some of the first thousand humans ever in space.

For more information, visit http://www.rocketplane.com