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Publicity

Posted by: Irving - Thu Aug 07, 2003 3:59 pm
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Publicity 
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Post Publicity   Posted on: Thu Aug 07, 2003 3:59 pm
In the Public Perceptions thread, there is some discussion regarding the general public's lack of knowledge concerning the X-Prize. While there has been increasing coverage of late in the technology-focused press, the mainstream press has yet to really acknowledge the competition. Much like the around the world balloon flights, much work happened in obscurity until the actual launches...and then there was a mad rush of press coverage and breathless "breaking news" reports of the Balloon's progress. It is expected; therefore, that when actual X-Prize launch attempts take place, there will be a mad-rush of press interest in the story.

The question is, what can be done (or is being done) to leverage this down-the-road jostling for coverage potential, into pre-launch publicity and sponsorships? What exclusive arrangements can be made with major media networks in exchange for enhanced pre-launched coverage?

For example:

Can a network be induced to be the "official network of the X-Prize," like the Olympics? They get exclusive access on the day of the launch, and behind the scenes in exchange for broadcasting a 15 minute X-Prize update on a monthly basis--until prize is won?

Can the X-Prize in conjunction with the teams and hosting spaceports establish an "embedded reporter" sort of program, where only "certified" X-Prize reporters get the kind of access we all know the networks are going to want on Launch day? These "certified" reporters and their employing media conglomerates provide a win-win by promising to have that reporter report a story monthly.

Right now, the sounding rocket launches, drop tests, and engine firings are reported mostly via press releases by the teams. What about signing up networks ahead of time to "cover" these events in exchange for front-row seating during the offical launch attempts? I.E. All the media can broadcast the attempt live, but only the "official X-prize network" gets live video-streaming from an onboard camera!

In this way, networks competing for this coveted access during the crucial launch time, pay for that access by agreeing to X-Prize update snipits on their national broadcasts in the months upto the first launches...human interest stories on some of the teams...


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Post    Posted on: Thu Aug 07, 2003 8:05 pm
I'm not sure how ethical it would be for the X-prize to impose any journalistic restrictions on the teams unless the teams accepted those terms in a contract when they paid the registration fee. Maybe somekind of voluntary basis could be setup where teams would allow the X-prize to award exclusive news rights to their projects?


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Post    Posted on: Fri Aug 08, 2003 2:47 am
Granted, placing such restrictions after the fact would not be possible; however, given that those teams still in search of sponsorship & funding could use the publicity, a win-win situation could be established on a team by team basis. Considering that the prize is only funded through next year, if it looks like success is going to drag past the end of next year, ALL teams may have to re-evaluate.


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Post    Posted on: Thu Sep 04, 2003 5:59 pm
Imagine the publicity, when Tom Hanks signs up to take his first ride to space. A self-proclaimed spacenut like him will go eventually.

Just a suggestion, Tom Hanks announces that he will fly aboard an suborbital flight some time after a successful Xprize flight.


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